“The world of
reality has its limits; the world of
imagination is boundless.”
Jean-Jacques Rousseau
Jean-Jacques Rousseau
Central to creativity is the ability to see things in a new
way, to be able to visualize the common uncommonly. Whether you are lucky enough to have this as a
talent or need to practice it as a habit, it is certainly a key element in
innovation.
A new pattern, a new geometry in the mind, a different way
of diagramming what there is.
Revisioning, in other words, which means reshaping the way we visualize
things. Take ringing, for instance. Not the sound but the maneuver…taking a set
of linear points and bending them into a circle or ring. It is suprising how many creative
breatkthroughs have depended on this simple revisioning.
In 1865 a Belgian professor of chemistry by the name of
Frederich August von Kekule was struggling with the problem of how to visualize
the benzene molecule. No matter how he played
with its arrangement of carbon and hydrogen atoms in his mind, he could never
seem to fit them together in a coherent
way.
In his diary Kekule wrote about dozing by a fire and seeing
the atoms in his mind’s eye in long rows twining and twisting in a snakelike
motion. When one of the snakes seized
hold of its own tail and formed a ring, he realized that the structure of
benzene might be circular. “Let us learn
to dream, gentlemen,” he wrote.
Since snakes do not really form themselves into rings,
Kekule was more likely imagining a well-known graphic image called an
oroborous, an alchemical symbol of a snake biting its own tail. But however it came into his consciousness,
this trick of the mind allowed him to revision the way he saw the molecule…not
as a linear arrangement but as a circular one.
It was a simple thing to do yet no one else studying the problem in 50
years thought to do it. That insight became
the basis for the entire field of organic chemistry, which uses a ring
structure for all organic molecules.
Isaac Newton had a similar breakthrough in 1664, the year in
which he came up with the theory of gravity, explored the new science of light
and optics, and invented the calculus. Using a prism, Newton was observing the neat,
orderly sequence of the colors of the spectrum when it occurred to him that,
since the colors at the ends of the spectrum looked similar, it might be
fruitful to arrange them into a circle. At
that moment, he invented the color wheel.
This revisioning allowed him to see the structure of color
in a new way and led to the notions of color families, differences between hue
and chroma and intensity, relationships around and across, supplementary and
complementary colors, neutral grays in the middle.
All modern theories of color and practical guides for color
mixing are based on it.
Early clocks were linear shadow markers indicating the
passage of time using the height of the sun.
It took until the 11th century to hit on the idea of putting
that linear sequence into a circle to get the clockface…and a new way to think
about time. The circle of fifths in
music, the thermodynamic circle in physics that clarifies molecular motion, even
the circling of the wagons for self-protection….all rely on this move in the
mind, turning a linear structure into a ringing one.
The ring is not the only way to revision...the hub is
another one that has led to breatkthroughs in business structure, economics,
and city planning. The twirl has been at
the center of the invention of rope and the structure of DNA. This ability to revision, to look at a familiar
structure and reform it in our minds, to use shapes as a tool for creative
thinking…this is the ability we need to include in the Ingenarium. Although, given its role in the history of
innovation, it would not hurt to toss a ring in.
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